entrepreneursContinuous learning is the minimum requirement for success in any field.
entrepreneursAmbition is the steam that drives men forward on the road to success. Only the engine under full steam can make the grade.
entrepreneursAchievement seems to be connected with action. Successful men and women keep moving. They make mistakes but they don’t quit.
entrepreneursMy best advice to entrepreneurs is this: Forget about making mistakes, just do it.
entrepreneursWe must train from the inside out. Using our strengths to attack and nullify any weaknesses. It’s not about denying a weakness may exist but about denying its right to persist.
entrepreneursIf you can dream it, you can do it
entrepreneursIn every success story, you will find someone who has made a courageous decision
entrepreneursBe patient with yourself. Self-growth is tender, it’s holy ground. There’s no greater investment
entrepreneurs I can accept failure. Everyone fails at something. But I cannot accept not trying.
entrepreneursShould you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.
entrepreneursDigital technology has several features that can make it much easier for teachers to pay special attention to all their students.
entrepreneursIf you can't make it good, at least make it look good.
entrepreneursI don't think culture is something you can describe.
entrepreneursYou know capitalism is this wonderful thing that motivates people, it causes wonderful inventions to be done. But in this area of diseases of the world at large, it's really let us down.
entrepreneursHarnessing steam power required many innovations, as William Rosen chronicles in the book The Most Powerful Idea in the World.'
entrepreneursDiscrimination has a lot of layers that make it tough for minorities to get a leg up.
entrepreneursIn almost every area of human endeavor, the practice improves over time. That hasn't been the case for teaching.
entrepreneursBeing flooded with information doesn't mean we have the right information or that we're in touch with the right people.
entrepreneursEveryone needs a coach. It doesn't matter whether you're a basketball player, a tennis player, a gymnast or a bridge player.
entrepreneursWell the protester I think is a very powerful thing. It's basically a mechanism of democracy that, along with capitalism, scientific innovation, those things have built the modern world. And it's wonderful that the new tools have empowered that protestor so that state secrets, bad developments are not hidden anymore.
entrepreneursMoney has no utility to me beyond a certain point.
entrepreneursThe belief that the world is getting worse, that we can't solve extreme poverty and disease, isn't just mistaken. It is harmful.
entrepreneursYou can always think of something like the Xbox 360 as a super set-top box that can do everything the set-top box does, but then have the graphics to do the games as well.
entrepreneursI think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user.
entrepreneursCertainly, the Windows share of servers is strong.
entrepreneursMusic, even with these dial-up connections you have to the Internet, is very practical to download.
entrepreneursGoogle's done a super good job on search; Apple's done a great job on the IPod.
entrepreneursI'm an investor in a number of biotech companies, partly because of my incredible enthusiasm for the great innovations they will bring.
entrepreneursI have been struck again and again by how important measurement is to improving the human condition.
entrepreneursIt's fine to celebrate success but it is more important to heed the lessons of failure.
entrepreneursI read a lot of obscure books and it is nice to open a book.
entrepreneursThe misconception that aid falls straight into the hands of dictators largely stems from the Cold War era.
entrepreneursIf your culture doesn't like geeks, you are in real trouble.
entrepreneursThe first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
entrepreneursIf you're low-income in the United States, you have a higher chance of going to jail than you do of getting a four-year degree. And that doesn't seem entirely fair.
entrepreneursMeasles will always show you if someone isn't doing a good job on vaccinations. Kids will start dying of measles.
entrepreneursI don't think there's a!; boundary between digital media and print media. Every magazine is doing an online version.
entrepreneursTechnology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important.
entrepreneursA lot of the things that will really improve the world fortunately aren't dependent on Washington doing something different.
entrepreneursWhen you revolutionize education, you're taking the very mechanism of how people be smarter and do new things, and you're priming the pump for so many incredible things.
entrepreneursBeing able to see an activity log of where a kid has been going on the Internet is a good thing.
entrepreneursHelping convene global stakeholders to establish a set of measurable, actionable and consensus-built goals focused on extreme poverty is invaluable.
entrepreneursWhen you combine ignorance and leverage, you get some pretty interesting results.
entrepreneursI'm certainly well taken care of in terms of food and clothes.
entrepreneursWide diversification is only required when investors do not understand what they are doing.
entrepreneursWhat's amazing is, if young people understood how doing well in school makes the rest of their life so much interesting, they would be more motivated. It's so far away in time that they can't appreciate what it means for their whole life.
entrepreneursCapitalism has shortfalls. It doesn't necessarily take care of the poor, and it underfunds innovation, so we have to offset that.
entrepreneursThe world has been very careful to pick very few diseases for eradication, because it is very tough.
entrepreneursYour premium brand had better be delivering something special, or it's not going to get the business.
entrepreneursShould surveillance be usable for petty crimes like jaywalking or minor drug possession? Or is there a higher threshold for certain information? Those aren't easy questions.
entrepreneursI spend a lot of time reading.
entrepreneursWhen a country has the skill and self-confidence to take action against its biggest problems, it makes outsiders eager to be a part of it.
entrepreneursI'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in.
entrepreneursIf anything, taxes for the lower and middle class and maybe even the upper middle class should even probably be cut further. But I think that people at the high end , people like myself , should be paying a lot more in taxes. We have it better than we've ever had it.
entrepreneursOur favorite holding period is forever.
entrepreneursValue is what you get.
entrepreneursIf you've found some way to educate yourself about engineering, stocks, or whatever it is, good employers will have some type of exam or interview and see a sample of your work.
entrepreneursYour most unhappy customers are your greatest source of learning.
entrepreneursSomeone is sitting in the shade today because someone planted a tree a long time ago.
entrepreneursConsidering their impact, you might expect mosquitoes to get more attention than they do. Sharks kill fewer than a dozen people every year, and in the U.S. they get a week dedicated to them on TV every year.
entrepreneursI just think that , when a country needs more income and we do, we're only taking in 15 percent of GDP, I mean, that , that , when a country needs more income, they should get it from the people that have it.
entrepreneursCommon Core is a big win for education.
entrepreneursWhy not invest your assets in the companies you really like? As Mae West said, Too much of a good thing can be wonderful'.
entrepreneursSome people, through luck and skill, end up with a lot of assets. If you're good at kicking a ball, writing software, investing in stocks, it pays extremely well.
entrepreneursThe Billionaire' song is what my kids tease me with. They sing it to me. It's funny.
entrepreneursIn K-12, almost everybody goes to local schools. Universities are a bit different because kids actually do pick the university. The bizarre thing, though, is that the merit of university is actually how good the students going in are: the SAT scores of the kids going in.
entrepreneursDerivatives are financial weapons of mass destruction.
entrepreneursYou have no ability, if you're a financial institution and you're threatened with criminal prosecution, you have no ability to negotiate.
entrepreneursClimate change is a terrible problem, and it absolutely needs to be solved. It deserves to be a huge priority.
entrepreneursIn the business world, the rearview mirror is always clearer than the windshield.
entrepreneursWe simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.
entrepreneursI think the most important factor in getting out of the recession actually is just the regenerative capacity of , of American capitalism.
entrepreneursWhether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.
entrepreneursAmericans are in a cycle of fear which leads to people not wanting to spend and not wanting to make investments, and that leads to more fear. We'll break out of it. It takes time.
entrepreneursI bought a company in the mid-'90s called Dexter Shoe and paid $400 million for it. And it went to zero. And I gave about $400 million worth of Berkshire stock, which is probably now worth $400 billion. But I've made lots of dumb decisions. That's part of the game.
entrepreneursWhen a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.
entrepreneursThere are 309 million people out there that are trying to improve their lot in life. And we've got a system that allows them to do it.
entrepreneursEveryone here has the sense that right now is one of those moments when we are influencing the future.
entrepreneursI'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.
entrepreneursFirst was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product , the Mac, the iPod and now the iPhone.
entrepreneursTo turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
entrepreneursIt's a nice reader, but there's nothing on the iPad I look at and say, Oh, I wish Microsoft had done it.'
entrepreneursLet blockheads read what blockheads wrote.
entrepreneursI never took a day off in my twenties. Not one. And I'm still fanatical, but now I'm a little less fanatical.
entrepreneursWell, no one gives aid to Zimbabwe through the Mugabe government.
entrepreneursIt's far better to buy a wonderful company at a fair price than a fair company at a wonderful price.
entrepreneursThe only time to buy these is on a day with no y' in it.
entrepreneursRule No.1: Never lose money. Rule No.2: Never forget rule No.1.
entrepreneursI always knew I was going to be rich. I don't think I ever doubted it for a minute.
entrepreneursCorruption is one of the most common reasons I hear in views that criticize aid.
entrepreneursThe most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people , as remarkable as the telephone.
entrepreneursThe desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.
entrepreneursPolio's pretty special because once you get an eradication, you no longer have to spend money on it; it's just there as a gift for the rest of time.
entrepreneursSuccess is a lousy teacher. It seduces smart people into thinking they can't lose.
entrepreneurs640K ought to be enough for anybody.
entrepreneursWhether I'm at the office, at home, or on the road, I always have a stack of books I'm looking forward to reading.
entrepreneursBy improving health, empowering women, population growth comes down.
entrepreneursIt is hard to overstate how valuable it is to have all the incredible tools that are used for human disease to study plants.
entrepreneursI have a nice office. I have a nice house!; So I'm not denying myself some great things. I just don't happen to have expensive hobbies.
entrepreneursIn this business, by the time you realize you're in trouble, it's too late to save yourself. Unless you're running scared all the time, you're gone.
entrepreneursI have a particular relationship with Vinod Khosla because he's got a lot of very interesting science-based energy startups.
entrepreneursIn the old generation, if one kid bought a PlayStation 2 and the other kid bought an Xbox, at his house you played PlayStation, at your house you played Xbox. Now that it's online, all those early buyers who!; you want to play with, they've got their reputation online of who they are and how good they are at these games.
entrepreneursLiving on $6 a day means you have a refrigerator, a TV, a cell phone, your children can go to school. That's not possible on $1 a day.
entrepreneursThere are websites that any government wants to block. The truth about the Internet is that it's extremely hard to block anything , extremely hard. You'll never get perfect blocking.
entrepreneursWhen Ford sells a car, a dealer isn't allowed to take out the engine and put a different one in. When a newsstand sells the Washington Post, no one can go to the newsstand and pay them to rip out the classified section and put their own classified section in , if they could, they would do so.
entrepreneursTwo out of every five people on Earth today owe their lives to the higher crop outputs that fertilizer has made possible.
entrepreneursAs we look ahead into the next century, leaders will be those who empower others.
entrepreneursMy wife thinks she's better than me at puzzles. I haven't given in on that one yet.
entrepreneursThe tool that's most associated with the recent progress against malaria is the long-lasting bed net. Bed nets are a fantastic innovation. But we can do even better. We can invent new ways to control the mosquitoes that carry the malaria parasite.
entrepreneursTeaching's hard! You need different skills: positive reinforcement, keeping students from getting bored, commanding their attention in a certain way.
entrepreneursSoftware is a great combination between artistry and engineering.
entrepreneursEventually you won't think of the Internet business.' You'll think of it more like news, weather, sports, but even that taxonomy isn't clear.
entrepreneursOne of the statistics that always amazes me is the approval of the Chinese government, not elected, is over 80 percent. The approval of the U.S. government, fully elected, is 19 percent. Well, we elected these people and they didn't elect those people. Isn't it supposed to be different? Aren't we supposed to like the people that we elected?
entrepreneursWe all need people who will give us feedback. That's how we improve.
entrepreneursThe outside perception and inside perception of Microsoft are so different. The view of Microsoft inside Microsoft is always kind of an underdog thing.
entrepreneursThe only definition by which America's best days are behind it is on a purely relative basis.
entrepreneursI think that society has to be careful not to shift all of its resources to the elderly versus the young.
entrepreneursIn ninth grade, I came up with a new form of rebellion. I hadn't been getting good grades, but I decided to get all A's without taking a book home. I didn't go to math class, because I knew enough and had read ahead, and I placed within the top 10 people in the nation on an aptitude exam.
entrepreneursI don't think there's anything unique about human intelligence.
entrepreneursI think it makes sense to believe in God, but exactly what decision in your life you make differently because of it, I don't know.
entrepreneursWe should all grow our own food and do our own waste processing, we really should.
entrepreneursUntil we're educating every kid in a fantastic way, until every inner city is cleaned up, there is no shortage of things to do.
entrepreneursThere's always been a lot of information about your activities. Every phone number you dial, every credit-card charge you make. It's long since passed that a typical person doesn't leave footprints.
entrepreneursMicrosoft Research has a thing called the Sense Cam that, as you walk around, it's taking photos all the time. And the software will filter and find the ones that are interesting without having to think, Let's get out the camera and get that shot.' You just have that, and software helps you pick what you want.
entrepreneursIf you go back to 1800, everybody was poor. I mean everybody. The Industrial Revolution kicked in, and a lot of countries benefited, but by no means everyone.
entrepreneursWhen you want to do your homework, fill out your tax return, or see all the choices for a trip you want to take, you need a full-size screen.
entrepreneursGiven how few young people actually read the newspaper, it's a good thing they'll be reading a newspaper on a screen.
entrepreneursI can understand wanting to have millions of dollars; there's a certain freedom, meaningful freedom, that comes with that.
entrepreneursDriving up the value of the advertising is a big commitment for Microsoft.
entrepreneursWe are in the throes of a transition where every publication has to think of their digital strategy.
entrepreneursI don't look to jump over 7-foot bars: I look around for 1-foot bars that I can step over.
entrepreneursPeople are going to buy cheap fertilizer so they can grow enough crops to feed themselves, which will be increasingly difficult with climate change.
entrepreneursOf my mental cycles, I devote maybe ten percent to business thinking. Business isn't that complicated. I wouldn't want to put it on my business card.
entrepreneursUnfortunately, the highly curious student is a small percentage of the kids.
entrepreneursI was a kind of hyper-intense person in my twenties and very impatient.
entrepreneursThe trouble with energy farming is that the energy isn't always where you want to use it, and it isn't always when you want to use it.
entrepreneursThe best teacher is very interactive.
entrepreneursYou may have heard of Black Friday and Cyber Monday. There's another day you might want to know about: Giving Tuesday. The idea is pretty straightforward. On the Tuesday after Thanksgiving, shoppers take a break from their gift-buying and donate what they can to charity.
entrepreneursThe Internet is becoming the town square for the global village of tomorrow.
entrepreneursIndia is more of an aid recipient than a provider of aid.
entrepreneursThis social-networking thing takes you to crazy places.
entrepreneursThe next time someone tells you we can trim the budget by cutting aid, I hope you will ask whether it will come at the cost of more people dying.
entrepreneursRisk is a part of God's game, alike for men and nations.
entrepreneursI was lucky to be involved and get to contribute to something that was important, which is empowering people with software.
entrepreneursWell I think any author or musician is anxious to have legitimate sales of their products, partly so they're rewarded for their success, partly so they can go on and do new things.
entrepreneursWe're still in a recession. We're not gonna be out of it for a while, but we will get out.
entrepreneursChina is certainly an important player in the global economy, and a widespread AIDS epidemic would threaten that growth.
entrepreneursEconomic medicine that was previously meted out by the cupful has recently been dispensed by the barrel. These once unthinkable dosages will almost certainly bring on unwelcome after-effects. Their precise nature is anyone's guess, though one likely consequence is an onslaught of inflation.
entrepreneursWe believe that according the name investors' to institutions that trade actively is like calling someone who repeatedly engages in one-night stands a romantic.'
entrepreneursThere seems to be some perverse human characteristic that likes to make easy things difficult.
entrepreneursInnovations that are guided by smallholder farmers, adapted to local circumstances, and sustainable for the economy and environment will be necessary to ensure food security in the future.
entrepreneursSoftware innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.
entrepreneursAntitrust is the way that the government promotes markets when there are market failures. It has nothing to do with the idea of free information.
entrepreneursMiddle-income countries are the biggest users of GMOs. Places like Brazil.
entrepreneursNinety percent of the cases of polio are in security-vulnerable areas.
entrepreneursThe tablet is not mainstream. Reading off the screen is not mainstream.
entrepreneursThe most amazing philanthropists are people who are actually making a significant sacrifice.
entrepreneursI buy expensive suits. They just look cheap on me.
entrepreneursIn poor countries, we still need better ways to measure the effectiveness of the many government workers providing health services. They are the crucial link bringing tools such as vaccines and education to the people who need them most. How well trained are they? Are they showing up to work?
entrepreneursThe first rule is not to lose. The second rule is not to forget the first rule.
entrepreneursChains of habit are too light to be felt until they are too heavy to be broken.
entrepreneursWall Street is the only place that people ride to in a Rolls Royce to get advice from those who take the subway.
entrepreneursIf a business does well, the stock eventually follows.
entrepreneursThe business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.
entrepreneursThe smarter the journalists are, the better off society is. For to a degree, people read the press to inform themselves , and the better the teacher, the better the student body.
entrepreneursPrice is what you pay. Value is what you get.
entrepreneursOnly buy something that you'd be perfectly happy to hold if the market shut down for 10 years.
entrepreneursOnly when the tide goes out do you discover who's been swimming naked.
entrepreneursWe enjoy the process far more than the proceeds.
entrepreneursShould you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.
entrepreneursI am a huge bull on this country. We will not have a double-dip recession at all. I see our businesses coming back almost across the board.
entrepreneursI sent one e-mail in my life. I sent it to Jeff Raikes at Microsoft, and it ended up in court in Minneapolis, so I am one for one.
entrepreneursYou do things when the opportunities come along. I've had periods in my life when I've had a bundle of ideas come along, and I've had long dry spells. If I get an idea next week, I'll do something. If not, I won't do a damn thing.
entrepreneursI have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.
entrepreneursOf the billionaires I have known, money just brings out the basic traits in them. If they were jerks before they had money, they are simply jerks with a billion dollars.
entrepreneursWe want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before , sync your iPhone with your PC or mac.
entrepreneursIt takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
entrepreneursIt's never paid to bet against America. We come through things, but its not always a smooth ride.
entrepreneursYou'll see more and more perfection of that , computer as servant. But the next thing is going to be computer as a guide or agent.
entrepreneursI would say the most satisfying thing actually is watching my three children each pick up on their own interests and work many more hours per week than most people that have jobs at trying to intelligently give away that money in fields that they particularly care about.
entrepreneursIf past history was all there was to the game, the richest people would be librarians.
entrepreneursToday people who hold cash equivalents feel comfortable. They shouldn't. They have opted for a terrible long-term asset, one that pays virtually nothing and is certain to depreciate in value.
entrepreneursI think that both parties should declare the debt limit as a political weapon of mass destruction which can't be used. I mean, it is silly to have a country that has 237 years building up its reputation and then have people threaten to tear it down because they're not getting some other matter.
entrepreneursWe always live in an uncertain world. What is certain is that the United States will go forward over time.
entrepreneursI never attempt to make money on the stock market. I buy on the assumption that they could close the market the next day and not reopen it for five years.
entrepreneursYou know, people talk about this being an uncertain time. You know, all time is uncertain. I mean, it was uncertain back in , in 2007, we just didn't know it was uncertain. It was , uncertain on September 10th, 2001. It was uncertain on October 18th, 1987, you just didn't know it.
entrepreneursIt takes these very simple-minded instructions , Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' , but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.
entrepreneursWoz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
entrepreneursTime is the friend of the wonderful company, the enemy of the mediocre.
entrepreneursRisk comes from not knowing what you're doing.
entrepreneursNow, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.
entrepreneursA public-opinion poll is no substitute for thought.
entrepreneursThe manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel , one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
entrepreneursI'm very excited about having the Internet in my den.
entrepreneursComputers themselves, and software yet to be developed, will revolutionize the way we learn.
entrepreneursThe seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
entrepreneursWe made the buttons on the screen look so good you'll want to lick them.
entrepreneursLook at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it.
entrepreneursIt's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
entrepreneursI am quite serious when I say that I do not believe there are, on the whole earth besides, so many intensified bores as in these United States. No man can form an adequate idea of the real meaning of the word, without coming here.
entrepreneursWe've used up a lot of bullets. And we talk about stimulus. But the truth is, we're running a federal deficit that's 9 percent of GDP. That is stimulative as all get out. It's more stimulative than any policy we've followed since World War II.
entrepreneursIn the 20th century, the United States endured two world wars and other traumatic and expensive military conflicts; the Depression; a dozen or so recessions and financial panics; oil shocks; a flu epidemic; and the resignation of a disgraced president. Yet the Dow rose from 66 to 11,497.
entrepreneursI think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.
entrepreneursYou only have to do a very few things right in your life so long as you don't do too many things wrong.
entrepreneursBeware of geeks bearing formulas.
entrepreneursIt's better to hang out with people better than you. Pick out associates whose behavior is better than yours and you'll drift in that direction.
entrepreneursMost people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.
entrepreneursIt is piracy, not overt online music stores, which is our main competitor.
entrepreneursThe system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
entrepreneursI get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
entrepreneursWhen you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.
entrepreneursSometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
entrepreneursIt's not the tools that you have faith in , tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.
entrepreneursWe think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.
entrepreneursFor you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
entrepreneursSometimes life hits you in the head with a brick. Don't lose faith.
entrepreneursWell, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.
entrepreneursYour time is limited, so don't waste it living someone else's life. Don't be trapped by dogma , which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.
entrepreneursStay hungry, stay foolish.
entrepreneursIt's not a faith in technology. It's faith in people.
entrepreneursWe're just enthusiastic about what we do.
entrepreneursIf you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
entrepreneursI didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
entrepreneursAnd it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
entrepreneursPointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
entrepreneursRemembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
entrepreneursThe engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
entrepreneursIt's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.
entrepreneursThis is what customers pay us for , to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
entrepreneursEach year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.
entrepreneursWe hire people who want to make the best things in the world.
entrepreneursRemembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything , all external expectations, all pride, all fear of embarrassment or failure , these things just fall away in the face of death, leaving only what is truly important.
entrepreneursYou can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something , your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
entrepreneursFor the past 33 years, I have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been No' for too many days in a row, I know I need to change something.
entrepreneursNo one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.
entrepreneursWe've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
entrepreneursSo when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.
entrepreneursI think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television , but then, again, television, at its best, is magnificent.
entrepreneursThat's been one of my mantras , focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
entrepreneursThis revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?
entrepreneursThe investor of today does not profit from yesterday's growth.
entrepreneursOlder people sit down and ask, What is it?' but the boy asks, What can I do with it?'.
entrepreneursDesign is not just what it looks like and feels like. Design is how it works.
entrepreneursJapan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
entrepreneursI'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much , if at all.
entrepreneursDesign is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
entrepreneursI don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore.
entrepreneursYou know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
entrepreneursApple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
entrepreneursI'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.
entrepreneursDesign is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
entrepreneursA lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
entrepreneursAs individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
entrepreneursTechnology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
entrepreneursMy favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
entrepreneursI think we're having fun. I think our customers really like our products. And we're always trying to do better.
entrepreneursI want to put a ding in the universe.
entrepreneursThere's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
entrepreneursIt took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them , not something they'd want now.
entrepreneursThese technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that.
entrepreneursWho wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.
entrepreneursPretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
entrepreneursYour work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
entrepreneursWe think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.
entrepreneursInnovation distinguishes between a leader and a follower.
entrepreneursYou can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
entrepreneursIn most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.
entrepreneursThe over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.
entrepreneursThings don't have to change the world to be important.
entrepreneursThe design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
entrepreneursOur DNA is as a consumer company , for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
entrepreneursInnovation has nothing to do with how many R D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R D. It's not about money. It's about the people you have, how you're led, and how much you get it.
entrepreneursBeing the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.
entrepreneursAnd no, we don't know where it will lead. We just know there's something much bigger than any of us here.
entrepreneursWe don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.
entrepreneursBut Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
entrepreneursI've always wanted to own and control the primary technology in everything we do.
entrepreneursThe desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
entrepreneursThe reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.
entrepreneursBottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence.
entrepreneursBut innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
entrepreneursBe a yardstick of quality. Some people aren't used to an environment where excellence is expected.
entrepreneursAn iPod, a phone, an internet mobile communicator!; these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
entrepreneursOur goal is to make the best devices in the world, not to be the biggest.
entrepreneursI met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computers and we had a sense of humor. We pulled all kinds of pranks together.
entrepreneursThe people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
entrepreneursMicrosoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet , basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
entrepreneursWe're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.
entrepreneursWhat we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.
entrepreneursSo let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with , born with ten of them. We're going to use our fingers. We're going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic.
entrepreneursWith our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money, or cost them so much money if they miss it, that they are going to fuel the object revolution.
entrepreneursWhen you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
entrepreneursCreativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
entrepreneursA lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.